Trial Reels, The Ten Version Test

Take one finished reel, build ten controlled versions and change a single thing in each. Publish them one a day, read every one at the same age and find the creative decision worth repeating.

This is the test we ran on our own account, written up properly. You get the whole method, the planner, our real results including the versions that went nowhere, and an honest account of what our original test got wrong and how the method was tightened because of it.

What you get

• The 28 page method guide, A4, print or read on screen
• The Trial Reel Calculator, a spreadsheet that does the scoring for you and names the winner
• A completed scoreboard, every field filled, so you know what a finished test looks like before you run one
• The blank planner, plus ours filled in
• The same ten changes planned for a hairdresser, so you can see it outside interiors
• Troubleshooting for the nine things that actually go wrong
• A one page run sheet for the whole fortnight

Who it is for

You already post. You can make and edit a basic reel. You want to know why one execution beats another instead of guessing.

Who it is not for yet

If you have never made a reel, start with Faceless Content or Hook, Edit and Post and come back. We say the same thing on page two, because this is not a beginner guide and we would rather tell you now.

What you need

A phone, the free Edits app, a Creator or Professional account, footage you already have. About two hours to build, then ten to fifteen minutes a day for a fortnight.

Grow · instant download · complete on its own · prices in AUD