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The Systems Behind the Brand

The HAAUS Business Academy

Learn how we actually run HAAUS.

Every system, template and resource behind HAAUS, all in one place.

230,000+ People Following Our Journey  ·  5M+ Monthly Views

Everything inside is actively used by HAAUS today.

New here?

Start With These Three

Every system, template and resource behind HAAUS, handed over. Start free, then $7, then $27.

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First · Free

30 Hooks That Stop the Scroll

Thirty tested opening lines in your inbox in a minute. Post better today.

Send it to me
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Then · $7

The Business Gameplan

The annual planning worksheets. Map the year before you spend a dollar more.

Get the Gameplan
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Then · $27

The Launch System

The day-by-day system to launch your online business in a month.

Get the system
Or skip the queue The Whole Academy $1,433 Everything in the Academy. Lifetime access. $299 · See everything included

Before everything else

The Basics

Instagram, TikTok, Facebook, Canva, CapCut and your brand. The stuff everyone assumes you know and nobody teaches. We do.

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№ 43System

The Instagram Setup System

Creator account done right. Settings, bio, highlight covers, the first nine posts plan and how to actually post a reel, step by step.

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№ 47System

CapCut From Zero

Beginner editing end to end. Import, trim, captions, audio, transitions and the export settings that keep quality.

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№ 42System

Canva From Zero

Complete beginner Canva. Your account, your brand kit, your first five designs step by step, then resizing and exporting properly.

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№ 02System

Camera Settings Cheat Sheet

The exact phone settings behind HAAUS content, iPhone and Android, as a quick-reference card you keep on your phone.

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№ 45System

The TikTok Setup System

Account and profile done right, how the feed actually works, your first posts and reposting between platforms properly.

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№ 48System

The Brand Starter

Colours, fonts and logo chosen properly before you post anything. The decisions that make everything after them easier.

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№ 46System

The Facebook Setup System

Your page set up properly, Instagram and Facebook linked through Meta Business Suite and posting to both at once.

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№ 00 · Yours, on the haus

The Free Systems

Every guide is free and lands in your inbox.

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№ 01Free

The Brand Voice Builder

Find your tone, word bank and brand personality.

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№ 03Free

AI Room Redesign

Prompt guide for AI-powered room concepts.

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№ 04Free

The AI Brand Refresh

Rebrand your feed using AI tools.

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№ 05Free

The AI Tools Field Guide

The AI stack worth using and what to skip.

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№ 06Free

The Instagram Bio Formula

Hook, value and call to action, with templates.

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№ 07Free

30 Hooks That Stop the Scroll

A free sampler from the Hook Library.

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№ 08Free

The Daily Income Checklist

The five daily actions that actually make money.

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№ 09Free

Is My Niche Profitable?

The validation checklist before you build anything.

First purchase The HAAUS Business Gameplan Annual planning worksheets $7 · Get it

№ 01 · Make content people stop for

The Content Systems

Content creation, end to end. What to post, how to film it and how to make one idea go further.

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№ 50Library

The HAAUS Content Strategy

How we planned the content that built a 230,000+ community. Our real content pillars, planning templates and monthly calendar, handed over.

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№ 11System

The Phone Filming System

The exact filming system we use for every HAAUS reel. Settings, lighting, angles and editing, iPhone and Android side by side.

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№ 10Library

The Hook Library

The exact hooks behind every HAAUS reel. 1,000 pre-written hooks and the monthly calendar we run them through.

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№ 37System

The Trial Reels System

The exact trial reels system we use to test content on strangers before it hits the grid.

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№ 36System

The Story Selling System

The daily story-selling system that converts without feeling salesy.

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№ 13System

The Repurposing System

Turn one idea into a fortnight of content across every platform.

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№ 12System

The Faceless Content System

365 faceless reel ideas and the B-roll library system.

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№ 14Library

The Content Library

100+ captions, 50+ templates, story prompts and the emergency post pack.

Take the collection The Creator Collection $276 all eight $129 · Get the collection

№ 02 · Get seen by the right people

The Growth Systems

Growth is a system, not a fluke.

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№ 15System

1,000 Followers in 30 Days

The day-by-day sprint with done-for-you prompts and the growth tracker.

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№ 40System

The Analytics System

Read your numbers like a brand would. Insights, Hafi audits, engagement benchmarks and the checks brands run before they pay you.

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№ 17System

The Email List System

Set up your email list and connect it to Instagram automations.

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№ 16System

The Niche & Positioning System

Niche, audience, positioning and the research to prove it before you build.

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№ 18System

The Batching & Scheduling System

Batching, scheduling, analytics and the weekly CEO hour.

Take the collection The Growth Collection $135 all five $79 · Get the collection

№ 03 · Turn the following into a living

The Business Systems

Followers are the beginning. This shelf is the rest.

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№ 20System

The Product System

Validate, build and launch your own digital product in seven days.

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№ 28System

The Launch System

The day-by-day system to launch your online business in a month. Start here.

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№ 21System

The Sales Funnel System

Funnel maps, the pre-written email funnel and upsell scripts.

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№ 22System

The ManyChat System

What ManyChat is and exactly how to set it up. Comment triggers, DM flows and the 24-hour funnel, step by step.

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№ 23Library

The Email Library

The exact email system that sells for HAAUS. A full year of pre-written emails, templates and 100+ subject lines.

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№ 38System

The Copywriting System

Copywriting for people who aren't copywriters. Formulas and a swipe file.

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№ 19System

The Media Kit System

Our real media kit as your template, the step-by-step build, pitch scripts, the rate calculator and the collab agreement.

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№ 27System

The Affiliate System

Earn without a product. Programs, content and passive income.

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№ 26System

The Service Business System

Package services, attract high-ticket clients and scale from solo to studio.

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№ 25System

$5-a-Day Ads

The small-budget ad starter with retargeting templates and kill-or-scale rules.

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№ 24System

The Troll Toolkit

Scripts for trolls, refunds and boundaries.

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№ 39System

The Mockup Kit

Templates and prompts to make digital products look premium.

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№ 29System

The $10K Month

Recurring revenue, memberships, hiring and scale. The top rung.

Take the collection The Business Collection $371 all thirteen $169 · Get the collection

№ 04 · Not AI tips. Ours

The AI Systems

How HAAUS runs with a team it never hired. Every prompt is in live use.

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№ 30Library

The HAAUS Prompt Library

Every AI prompt we actually run. Content, copy, strategy and design, straight from our workspace.

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№ 49System

The AI Tools System

Claude, ChatGPT and Gemini compared honestly, plus our full supporting stack, mapped job by job. What we use, why and how.

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№ 32System

The AI Content Engine

One idea in, a week of content out. The full workflow with prompts.

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№ 41System

The Website System

Build your own website with Claude Code, step by step. Ours was built this way and you're looking at it.

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№ 35System

Build It With Claude

How we build products and pages with Claude Code, no coding background.

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№ 33System

The AI Photography System

The AI photography workflow replacing thousands of dollars in photoshoots.

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№ 34System

The AI Strategist System

A guided prompt sequence that turns Claude into your strategist.

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№ 31System

100 Prompts for Home & Design Creators

Room reveals, reno storytelling and styling content for your niche.

Take the collection The AI Collection $216 all eight, credited toward The Invisible Team $99 · Get the collection

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The Invisible Team

How one person runs a brand that looks like ten people. The complete AI operating system behind HAAUS, taught with the actual prompts and the results live on our site.

$199 founding cohort of 100 at $149

Join the waitlist
Hire № 1

Your content editor

One idea becomes a week of content.

Hire № 2

Your copywriter

Captions, product copy and emails in your voice.

Hire № 3

Your photographer

Editorial imagery that passes the magazine test.

Hire № 4

Your developer

Real products and pages built with Claude Code.

Hire № 5

Your strategist

Offers, launches and 90-day plans on demand.

Hire № 6

Your analyst

Reads the numbers, tells you what to double down on.

The whole Academy

Everything, added up

41 systems and libraries$1,227
The Invisible Team$199
The Business Gameplan$7
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Bought one by one$1,433
The Whole Academy$299

Founding 100 at $249, traded for an honest review. Instant access, lifetime updates, AUD.

Get the Whole Academy

Nothing on the shelves by that name. Try another word.

Why HAAUS

We didn't build HAAUS to sell courses. We built HAAUS first.

Everything inside this academy comes directly from the business we're building every day. The templates are the ones we used this week. The systems are the ones running right now. Built from a real business, not a business built to sell courses.

Alliera & Rebecca · HAAUS, Sydney

You're not learning from someone teaching business. You're learning from someone building one.